Chrysler Celebrates 100 Years of Innovation and Legacy

A Century in the Making – Chrysler Turns 100

On June 6, 2025, Chrysler officially marks 100 years of automotive innovation, engineering excellence, and enduring legacy. From humble beginnings to iconic vehicles and industry-defining milestones, Chrysler has become a symbol of resilience, ingenuity, and craftsmanship.

To honor this incredible milestone, more than 1,500 employees gathered at the Chrysler Technology Center in Auburn Hills, Michigan, for a celebratory group photo. The event wasn't just a photo opportunity—it was a heartfelt tribute to the thousands of passionate individuals who helped shape Chrysler’s past, present, and future.

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Honoring the Past with a Time Capsule for the Future

At the center of the celebration was the unveiling of a special time capsule: a handcrafted replica of Walter P. Chrysler’s original toolbox. This tribute is more than symbolic—it’s filled with historic badges, brochures, sketches, merchandise, and a personal letter from Chrysler Brand CEO Chris Feuell to the future generation of employees and customers. Even the names of every team member in the photo are sealed inside, ensuring their legacy will carry on.

CEO Chris Feuell Reflects on Chrysler's Legacy

“Chrysler has played a pivotal role in shaping the automotive industry,” said Feuell. “From the HEMI® V-8 engine to inventing the minivan and pioneering features like Stow ‘n Go seating, Chrysler has always been a leader in innovation. But more importantly, it's the people—our employees—who have fueled our success for the past 100 years.”

Summer of Celebration: Century of Innovation Events

Chrysler is hitting the road this summer to celebrate with the owners, enthusiasts, and fans who have supported the brand for generations. Look for special Chrysler displays and events at:

• Carlisle Chrysler Nationals – July 11–13, 2025, in Carlisle, PA. Over 3,000 classic and modern Mopar vehicles will be on display.
• Woodward Dream Cruise – August 16, 2025, on Woodward Avenue in Metro Detroit, the world's largest one-day car event.

Stay tuned for more event details and activations celebrating a century of Chrysler excellence.

Watch the Legacy Unfold: Chrysler Video Series

To commemorate the 100-year journey, Chrysler has launched a seven-part Century of Innovation video series. These short films highlight everything from the brand’s legendary founder Walter P. Chrysler to breakthrough designs and technologies. New episodes are rolling out across Chrysler’s social media platforms and YouTube, with full-length features available on both the Chrysler and Stellantis North America YouTube channels.

Highlights include:

• “Automotive Legend: Walter P. Chrysler”
• “Chrysler Century of Innovation” with CEO Chris Feuell
• “Chrysler Through the Decades” with historian Brandt Rosenbusch

Special 100th Anniversary Sales Event & Merchandise

To mark the milestone, Chrysler is launching a Century of Innovation Sales Event this June, offering special incentives on select vehicles including the award-winning Chrysler Pacifica and Pacifica Plug-in Hybrid.

Chrysler fans can also show their pride with exclusive 100th anniversary apparel, accessories, and gift items—available now at collection.chrysler.com.

Looking Ahead: The Next 100 Years

Chrysler isn’t just looking back—it’s also focused on the road ahead. Exciting new products are on the horizon, including a refreshed Pacifica in 2026, a new crossover, and a model inspired by the futuristic Halcyon concept. The beloved Stow ‘n Go seating system turns 20 this year, and the budget-friendly Chrysler Voyager is returning to the lineup.

As Chrysler continues to innovate for the families and drivers of tomorrow, we’re proud to celebrate 100 years of impact—and even more excited for what’s next.